Business Insider -
3 Jul 2017 16:56

The common assumption in the tech world is that old media platforms are dying a slow death. As smart devices become more and more ubiquitous, the need for traditional platforms like linear cable TVseems to only lessen with each passing year. But while there’s no denying the changes new technologies have brought, it might be unwise to discount just how influential those older platforms remain. For instance, radio, not smartphones or PCs, reaches more Americans each week than any other media pla...
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